Why This Little Book on Humility Is So Great
By John Horvat II
In reproducing Herbert Cardinal Vaughan’s excellent translation of this spiritual classic, editor Michael Augustine Church has rendered a great service to Catholics everywhere.
Book marketing consists of finding the target audience of those who are looking for the subjects discussed inside a given book. Often this involves narrowing down the field so that the maximum amount of effort and resources can be applied to the targeted group interested in the subject. It is all part of Book Marketing 101.
The book Humility of Heart by Fr. Gaetano Maria de Bergamo, is a privileged book from this marketing perspective. This treatise on humility appeals to a broad audience. The humble know themselves well and thus will always see in this book excellent advice on how to avoid the dangers of falling into sin through pride. Those who say they do not need this book show themselves proud and thus would profit from its message of how to be humble. Thus, the target audience of this book is all humanity. No one escapes.
The marketability is further enhanced by the timelessness of the message. Indeed, the author is an eighteenth century Capuchin friar. Its message addresses the problem of man’s unchanging fallen nature. There is no period in human history when its message has not or will not resonate. Moreover, the theme of humility especially applies to present times that are plagued by insupportable pride and defiant independence from God.
In reproducing Herbert Cardinal Vaughan’s excellent translation of this spiritual classic, editor Michael Augustine Church has rendered a great service to Catholics everywhere. Reprinted in 2015, his painstaking review of the text includes a new index and updated reference materials. In addition, Mr. Church found 59 pages of the original text that have never been translated into English.